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ESPC NEWS

The importance of taking a localised
approach to selling your home

If you’re thinking of selling your home, your buyer might be a lot closer
than you think.

hen it comes to selling your home, According to Registers of Scotland data from
there is plenty to think about – but 2023, 18% of buyers purchase their next home
Whave you ever considered how in the same postcode. That means they’re
close your next buyer might be? They could likely to shop in the same supermarket, stroll
live just one street away, be a regular at your through the same parks, and maybe even When there’s such a high chance that your buyer will
local pub or coffee shop, or have walked past stand behind you in the coffee queue. And
your house countless times before thinking that’s exactly why it pays to be friendly when be coming from the local area, adding a board outside
“I’d love to live there one day.” you’re out and about – you never know when your home could mean that they could spot your
your future buyer might be right in front of you.
Suddenly, the sales process feels a lot more property and act quickly.
personal, doesn’t it? Many assume it’s up to the buyer to make
a strong impression on the seller – but in
today’s more balanced market, that dynamic
is shifting. Now, it’s just as important for Some home sellers prefer not to have every day
sellers to present a lifestyle that buyers want a ‘for sale’ board installed outside their
in the brand-new
to be part of. Buying a home is an emotional property, to avoid neighbours looking Our Ask the Experts sessions,

process, and buyers are more confident up their homes (and its value) online – Property Lounge
when they feel they’re purchasing not just a but when there’s such a high chance
property, but a home from someone reliable, that your buyer will be coming from the
kind, and trustworthy. local area, adding a board outside your Our first month in the new space has
home could mean that they could spot been a roaring success – and we’ve
This is why taking a localised approach to your property and act quickly. People loved welcoming so many people to
selling is so powerful. Local buyers often know aren’t likely to tell you that your home is help with their property journeys! While
exactly where they want to live, so working with actually their dream house if they bump we were moving, we kept our popular
a solicitor estate agent who understands your into you on the street – but they won’t Ask the Expert sessions running in
area inside and out can make all the difference. be shy to book a viewing if you make it temporary spots, but now we’re thrilled
known that it’s for sale. to host them regularly in our brand new
At ESPC, our solicitor estate agents can advise Property Lounge. Our legal and property
on pricing, marketing strategies and local So if you’re thinking of selling, don’t experts are available every weekday
buyer trends, helping your home stand out in wait for the perfect buyer to find you. – no appointment needed – offering
a competitive market. And only ESPC solicitor Make your home look its best, lean on free, tailored advice on everything from
estate agents can advertise your property on local expertise, and remember to be the buying and selling to home reports,
espc.com, where a significant share of monthly friendly face in the neighbourhood – conveyancing, wills, Power of Attorney,
searches are hyperlocal – meaning buyers are because you never know who you might and more. Wherever you are on your
looking specifically in your area. be selling to. It’s a small world, after all. journey, we’re here to help!

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