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EXPERT ADVICE
How to stand out

as a property buyer in a competitive

property market

Tzana Webster, Head of Estate Agency at ESPC Chartered firm Ralph Sayer
shares her top tips on how to make a lasting impression when
viewing properties.

n a fast-moving property market like Not meeting the seller at the viewing? Don’t
Edinburgh and the Lothians, it’s easy to panic! Let the agent know when you’re arranging
Iassume that the highest offer always wins. the viewing or notify the viewing agent who is Add a personal touch well-informed property sales negotiator can
But when you’re buying a home—especially showing you around the property what your guide their seller through the strengths of
one with multiple viewers and a motivated position is as a property buyer and they can feed Including a short cover letter with your offer
seller—it’s often the best-prepared buyer who this information back to the property seller. can help you stand out, especially when the your offer—whether that’s because you are a
stands out. seller isn’t present at the viewings. A few chain-free property buyer or you are flexible
lines introducing who you are, why you love on timings for the date of entry. It also helps
Line up your team early if you’ve done your homework on anything
As a buyer, there’s a lot you can do to It’s never too soon to have your solicitor and the property, and what your situation is can unusual about the property, such as cladding,
strengthen your position without necessarily mortgage advisor in place. Mentioning this create a memorable impression. You could non-standard construction, or refurbishment
mention things like wanting to get your kids
stretching your budget. Here are some during a viewing and in your offer shows that into a certain school catchment, having friends needs. Showing you’ve done your due diligence
practical ways to make a lasting impression you’re serious and ready to act quickly. Sellers or family nearby, or being drawn to the area builds trust with the seller, and this can make
when you’re viewing properties and preparing and agents are far more likely to favour buyers because of your job or lifestyle. all the difference.
to offer for your new home. who are already well-prepared rather than
those still figuring things out. Some sellers may even choose a slightly lower In summary
Be open about your buying position
offer because they feel a personal connection In a competitive property market, it’s not just
Sellers want confidence that the sale will Don’t be afraid to show your interest with the buyer. These personal touches often about what you offer—it’s about how you
be going through without hassle. Disclosing There’s a common misconception that buyers matter more to property sellers than many offer it. Being organised, open, and personal
your purchase position early on can make should play it cool at viewings and have a good buyers realise and could be what tips the scales can really set you apart from other property
a big difference. Let the sellers know if “poker face.” But in reality, showing genuine in your favour when it comes to securing your buyers. So don’t be afraid to show interest,
you’re a first-time buyer, chain-free, living in enthusiasm can go a long way toward making dream home. share your story, and make it easy for the seller
rented accommodation, staying with family, a positive impression. Sellers often let their to choose you.
or have already sold. If you’re a cash buyer agents know how they feel the viewings went
or have a mortgage agreement in principle after the appointments, and if they sense a Give your agent something to work with
(AIP), say so. Buyers who are organised and buyer wasn’t that interested, they might not When your solicitor submits your offer, Get in touch with your ESPC Solicitor Estate
Agent today to talk about your purchase
transparent often appeal more to sellers be inclined to wait around, and you could miss make sure they know your full background requirements.
who are eager for a smooth transaction in an out! In some cases, a single strong offer is so they can advocate for you effectively. A
already stressful period. enough for a seller to accept, especially if they
believe the buyer is committed.
For more information about Ralph Sayer visit ralphsayer.com or call 0131 225 5567.
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