Page 24 - ESPC Magazine - October2021
P. 24

ESPC NEWS


         THEN AND NOW: HOW OUR SERVICES

             HAVE CHANGED OVER 50 YEARS

              Much has changed since ESPC launched in 1971, including the technology and
                   systems we use to help our customers buy and sell their homes.




       OUR SHOWROOM                         EVENTS AND ADVICE
       ESPC began in 1971 with the showroom on   ESPC has always been known for its events,
       George Street, which acted as a hub for   which offer the public a free, easy way to
       properties on the market, free information   access up-to-the-minute advice from our
       and advice for buyers and sellers.   members and experts. Our ‘Ask the Experts’
                                            slots were always popular, allowing people
       Today, we’re still on George Street (albeit   to book a free slot with a property expert in
       at a different address), and our Property   our showroom, while our free property advice
       Information Centre remains the go-to   phone service was a great way to get answers   TECHNOLOGY                          In 2020, we decided to discontinue both the
       destination for those looking for professional   to any questions home-movers had.   Our technology has varied over the years, as   ESPC Paper and Premier Living, replacing
       property advice and the latest homes on the                                          huge advancement has meant that we can   them with ESPC Magazine.
       market. Previously adorned with wall cards,   This service has adapted over the years,   offer more to home-movers than ever before.
       these days we take an eco-friendly approach,   and we now offer a range of virtual events                                 A CHANGING WORLD
       with digital ads, customer tablets and printing   and webinars for home-movers, while our   In our early days, we relied on phone calls,   Post-Covid-19, ESPC has had to adapt, and
       on request.                          phone advice services continues to thrive.      posting schedules and paperwork, and   ensure that our members and clients are kept
                                            Our recent series of virtual events, spanning   inviting movers into the showroom to view   up to date with the latest developments and
                                            everything from first-time buyers to local      properties. These days we have a wealth   Government guidance.
                                            property market updates, were incredibly        of technology at our fingertips to help you
                                            popular and will be a huge part of our future   move home.                           Pre-2020, open viewings were the most
                                            events calendar.                                                                     popular way to view properties, and a
                                                                                            In 1997, we launched espc.com, and in 2017   property could have 20 or 30 households
                                                                                            our app was created. Both services are now   visit in one afternoon. Today, the thought of
                                                                                            the first port of call for home-movers across   this seems incredible; as individual private
                                                                                            Edinburgh, the Lothians, Fife and the Borders.   appointments have rapidly become the norm
                                                                                            My ESPC is our online hub, where you can   for viewing properties.
                                                                                            sign up for instant alerts on properties, from
                                                                                            the comfort of your sofa.            Our technology and advice has developed
                                                                                                                                 to support this too; since 2020, we’ve
                                                                                            PRINTED PUBLICATIONS                 encouraged our member firms to include
                                                                                            ESPC has offered a printed publication since   virtual tours when listing a property. Virtual
                                                                                            1982, when we launched our weekly ESPC   tours help prospective buyers make informed
                                                                                            paper – the ultimate place for a property   decisions about whether to view properties,
                                                                                            to appear for almost 40 years. In 2010, we   encouraging a virtual-first approach to
                                            ESPC virtual events and webinars                launched our luxury glossy title, Premier   viewings that we see continuing into the
                                                                                            Living, which focused on homes at the higher   future.
                                                                                            end of the market.


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