Page 27 - ESPC Magazine Oct 2020

SELLING ADVICE NEW BUILD

IS THIS THE REAL LIFE OR

VIRTUAL REALITY?

Ron Hastings, Director of Hastings Legal, discusses the importance of
virtual reality in property marketing.

The strange new world during lockdown
highlighted virtual reality’s (VR) pivotal role DUO OF SHOWHOMES LAUNCH
within the property sector. For many, with the
prolonged stint at home and real-time viewing IN LINLITHGOW
out of the question, VR technology substituted
by giving viewers a 360-degree tour of the Two contrasting five-bedroom showhomes “shaped by the past year” are set to
inside and outside of a property. tempt families out to a new destination development in Linlithgow.

Used in conjunction with drone footage, Buyers can soon envisage their dream lifestyle Interior Designer Eileen Kesson, said: “For
which gives an aerial perspective of a property at Queenswood by CALA Homes (East), The Macrae we wanted to create a very
within its setting, this can be very effective in situated in the famous ancient town and within forward-fashion design, having lots of fun with
the marketing of a property. As the property easy reach of Edinburgh. cutting-edge trends. It’s dark and moody while
market and viewings in Scotland started remaining practical. The Lowther is clean and
back up at the end of June after months of The showhomes, The Lowther and The modern, light and with a ‘watercolour’ palette.
inactivity, the moving house guidelines from Macrae, are from CALA’s exclusive Light and Between them I hope they really inspire
the Scottish Government placed great value Space Collection – and feature interior design potential purchasers.”
on virtual tours as the preferred first option by the renowned Eileen Kesson of Envision.
before a physical viewing. Their opening on Saturday 10th October Each home is part of CALA’s award-winning
coincides with the highly-anticipated launch Light and Space range, designed to bathe
Going forward, VR will continue to be of of CALA’s sales office on-site, with viewings each property in natural light - and benefit
benefit particularly for people with limited buyers to see the location and gardens, while a available daily. from beautiful specification including folding
mobility for whom travelling is difficult, as well virtual tour round the property allows them to doors from the open-plan kitchen. The
as those planning a move to a different region see the layout and interiors. Incorporating 40 detached homes and development is in a desirable setting with
or country. averaging more than 2,000 square feet, buyers Kingsfield Golf Course and Linlithgow Palace
While it’s extremely unlikely the virtual world are being encouraged to act quickly to secure a short walk away.
Most prospective buyers start their property will ever truly rival the real experience, VR has a move to Queenswood before Christmas
search online. Beautifully-presented properties proved its place within the property profession. following a run of off-plan reservations. Queenswood is also ideal for city commuters
that stand out from the rest, and incorporate Including a virtual tour makes sense to viewers with Edinburgh and Glasgow a short distance
top quality photography and video technology, used to viewing online and helps encourage Philip Hogg, Sales and Marketing Director with away via the M9 motorway, or by train from
will be more memorable, attract more hits, and serious buyers while limiting physical contact CALA Homes (East), said: “For so many, the Linlithgow station. The nearby Union Canal
maximise a home’s desirability and ultimately, and movement around the country. This can past year has forced us to rethink our homes and Linlithgow loch are ideal for outdoor
its sale outcome. also help reduce the risk of viewing in the and our priorities. Not only do we want the enthusiasts, joggers and cyclists.
“new normal”. perfect home-working space, but we want
Good photography and VR are essential tools spacious, flexible family living and connecting Properties in Queenswood’s first phase are
in the armoury, particularly for properties Find out more about Hastings Legal at gardens, plus those private more formal rooms from £575,000. For more information, visit
with an outstanding location and fantastic hastingslegal.co.uk, or contact the team at for entertaining. These homes deliver all this cala.co.uk or call 01968 458 517.
surroundings. Drone footage allows interested 01573 225999. without compromise.”

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