Page 44 - February 2023
P. 44

WORK/LIFE



       My 9-to-5                                                                            The best part of my job is…
                                                                                            I like meeting new people. The push for
                                                                                            sustainability  is  great  to see.  There  are
       The founder of Musselburgh-based                                                     lots of companies who manufacture
       S’wheat, Jake Elliot-Hook, shares                                                    their  products in  China  and  have  noticed
       his daily life and career path.                                                      delivery  delays,  so  it  has  been  beneficial
                                                                                            for us that people are choosing UK-based
                                                                                            manufacturers.
       Where do you call home?
       I live in Tranent but work in Musselburgh.                                           My most memorable career moment
       It’s only five minutes on the City Bypass. The                                       is…
       benefit of having an office in Musselburgh                                           We  recently  had  our  biggest  order  with
       is that our printers are across the road from                                        Aston Martin – they used our bottles for on
       us. We work with companies who buy our                                               and off-track events because they found   About Musselburgh
       bottles with their company logos on it and                                           attendees were coming with single use   Musselburgh is located on the south
       hand them out at events.                                                             plastics and leaving them there.        shore of the Firth of Forth in Scotland at
                                                                                                                                    the mouth of the River Esk, approximately
       My day starts with…                                                                  After work I…                           six  miles east  of  Edinburgh.  It  is  East
       My alarm goes off at 7.05am and I go to the                                          Go to the gym which helps me relax as it’s   Lothian’s biggest town and is a good base
       gym for an hour before work – the gym is                                             a stressful job and you’re always looking   for people who want to live near the city,
       across the road from the office. I then head                                         for the next big order to come in. I also   but also want easy access to countryside
       to the office for a 9am start. My day mainly                                         like cycling and going for walks – there’s a   and coastline. Activities in Musselburgh
       consists of meetings and talking to possible                                         lovely walk along the Esk River.        include one of the busiest racecourses in
       clients, and making digital mock-ups of                                                                                      Scotland, for both National Hunt and Flat
       bottles with company logos on them.                                                  If I wasn’t the founder of S’wheat I’d   meetings. The town also has its own rugby
                                                                                            have been…                              club, BMX track and two golf courses.
       I got my job…                                                                        At  university  I  studied  psychology  so  I
       I started the business in my last year of   my classmates had reusable bottles that they   would probably be working within that   £237,639 average selling price
       university with my co-founder Amy. Lots of   replaced every few weeks and I wanted to make   field.  Lots  of  my  classmates  went  into
                                            a truly circular bottle with plant-based materials   teaching so I might have gone down that
                                            so it can biodegrade in landfill. The wheat straw   path or become a counsellor.
                                            we use for the bottles is left over from farms so                                        105.9% of Home Report valuation
                                            there’s a zero-waste element to it.             What’s the best piece of career advice              attained
                                                                                            you’ve been given?
                                            Since I was just out of university, I had no money   It’s important to make mistakes. Lots of   The median time to under offer is
                                            to start the business. We launched a pre-sale   people are scared to fail. We did everything        16 days
                                            Crowdfunder with a goal of £10,000 in 30 days.   ourselves. as we had no funding. We didn’t
                                            We managed to double the funding goal and       outsource and had to learn new skills
                                            raised £22,000 which got us off the ground. We   ourselves.
                                            then got our first office which was behind an                                           (Figures are based on properties marketed and sold
                                            Aldi in Tranent. It was freezing and very small,                                        through ESPC. Home Report valuations relate to
                                                                                                                                    properties where the Home Report was available on
                                            but  we  packed  up  our  first  orders  there.  We                                     espc.com. Figures relate to the three-month period
                                            moved out of there and to Musselburgh two       You can find S’wheat on swheatbottle.com or    ending on 31/01/2023).
                                            and a half years ago.                           @swheatbottle on Instagram.

   44  |  espc.com                                                                                                                                            espc.com  |  45
   39   40   41   42   43   44   45   46   47   48   49