Page 23 - ESPC Training Booklet

SELLING ADVICE 4/9 BRIGHOUSE PARK CRESCENT,

CRAMOND, EDINBURGH, EH4 6QS
A BUSY SUMMER FOR OFFERS OVER £329,000 3 3 1 C

THE PROPERTY MARKET
ESPC PROPERTY
Jenna Spence, Operations Director at Neilsons Solicitors and Estate Agents,
looks at the surge in demand for property in the summer and how the
pandemic has changed how property is marketed.

During the summer months, In July 2020, Neilsons recorded a
commentators reported that the 231% increase in viewing requests, a
UK property market enjoyed a 151% increase in schedule downloads,
“mini-boom” as demand, pent up a 91% increase in Home Report
by lockdown, was released in to the downloads, and a 74% increase in
market and turned into increased sales Neilsons property page views on ESPC
activity. compared to July 2019. In addition,
we have recorded over 65,000 virtual
However, the truth is there is no such viewings on our 360-tour product.
thing as the “UK property market”. The
UK is a patchwork of local markets These figures illustrate the high level
each with its own dynamics. Individual of buyer interest in recent months and
local markets, individual streets and how the conditions are favourable for
individual house types all perform sellers. Not only do our figures exceed
differently. the same time period last year, they
completely exceed pre-lockdown
In Edinburgh, the Lothians, Fife and levels too.
the Borders, we saw unprecedented
increases in demand for property Behind this flurry of activity, the
during the summer. pandemic has undoubtedly changed
the way in which we do things in the
Market activity in the summer months property market for sellers, as well as
was the hottest we’ve ever seen it buyers and agents.
and completely exceeded pre-COVID
activity levels. We believe that this was The digitalisation of the industry
due to the release of pent up demand continues with haste. Social media,
coupled with many people reassessing 360 virtual tours and the online Spacious second-floor corner-aspect apartment complete with underground parking and
their property needs during lockdown. presentation of property marketing well-tended shared gardens. The accommodation comprises of three bedrooms, three
has never been more important.
bathrooms and a contemporary 'broken-plan' living area with a south-facing balcony.
Many people reviewed the facilities
provided by the accommodation in Find out more about Neilsons
their present property and decided to Solicitors and Estate Agents at
move up to a property which provided neilsons.co.uk, or contact them on
better facilities such as a home office, mail@neilsons.co.uk or 0131 316 4444. Viewing Information
more garden space or even a move
out of town. Call: 0131 516 5366

Email: propertysales@gilsongray.co.uk
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