Page 14 - Where do ESPC buyers come from report August 2024 1
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Whether it’s while
          How do buyers find                                                                                                                          commuting, cooking or

                                                                                                                                                      sitting on the sofa each
          homes on espc.com?                                                                                                                         night, finding a new home
                                                                                                                                                       has never been easier
                                                                                                                                                      than when right at your
                                                                                                                                                             fingertips.







          The way that home-hunters search for properties
          is changing, with more buyers than ever using their
          phones  to  find  their  next  home.  In  previous  years,
          it was more likely that buyers would begin a search
          on  a  mobile  device  before  moving  to  a  desktop  or
          laptop computer to look more in-depth at a property                           54%
          or request a Home Report, however, the data reveals                        of Home Report
          that this has drastically changed.                                       requests were made
                                                                                       via mobiles.
          Of all of ESPC’s web traffic from 1 September 2023-
          31 July 2024, 80% of the total website users accessed
          espc.com from a mobile device or tablet, with 74% of
          the engaged website sessions conducted in this way.
          Over half (54%) of the requests for Home Reports
          were made via mobiles, showing that homeowners
          are perusing properties whenever they have time:
          whether that’s while commuting, cooking or sitting
          on the sofa each night, finding a new home has never
          been easier than when right at your fingertips.











             80% of the total website

               users accessed espc.com from a
              mobile device or tablet, with 74%
              of the engaged website sessions
                    conducted in this way.












       14  |  BUYER GEOGRAPHIC REPORT                                                                                                                                                                            BUYER GEOGRAPHIC REPORT  |  15
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