Page 9 - Where do ESPC buyers come from report August 2024 1
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Coldingham



 The Scottish Borders                                Melrose







 The Borders, as one of the least densely populated   atmosphere, peaceful walks and picturesque beaches;
 regions covered in this report, enjoyed a remarkably   however, there is also a high likelihood of many of
 high retention rate. 46% of properties bought in   these buyers being from just over the other side of
                           Peebles
 the Borders between January 2019-July 2024 were   the border, choosing a property that allows them to
 purchased  by  current  Borders  residents,  suggesting   maintain their current lifestyle whether they are living
 that a broad range of buyers prefer to stay within   or working in Scotland or England. Just under 1% of
 this rural region rather than relocate. Indeed, 48% of   Borders homes were bought by buyers from the rest
 Borders buyers bought a home within their existing post   of the world, suggesting that the vast majority of
 out code (e.g. the TD postcode), while 30% of buyers   interest in this region is domestic.
 bought properties within the same postcode that they
 already lived in, for example, TD2. This makes Borders
 buyers far more likely to remain in the same district
 when buying a new home than buyers in Edinburgh.
 46% of properties

 Just  under  12%  (11.66%)  of  properties  were  bought   bought in the Borders between
 by buyers from the rest of the UK, which  has dual   January 2019-July 2024 were
 reasoning  in  a  region  such as  the  Borders.  There   purchased by current
 is a high likelihood of homeowners purchasing   Borders residents.
 holiday homes in the area, renowned for its relaxing






 Borders buyers
 were far more likely
 to remain in the
 same district when
 buying a new home   Lauder
 than buyers in
 Edinburgh.




                     Hawick




















                                                                                           BUYER GEOGRAPHIC REPORT  |  9
 8  |  BUYER GEOGRAPHIC REPORT                                                           Jedburgh
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