Page 8 - Where do ESPC buyers come from report August 2024 1

Coldingham

The Scottish Borders Melrose

The Borders, as one of the least densely populated atmosphere, peaceful walks and picturesque beaches;
regions covered in this report, enjoyed a remarkably however, there is also a high likelihood of many of
high retention rate. 46% of properties bought in these buyers being from just over the other side of
Peebles
the Borders between January 2019-July 2024 were the border, choosing a property that allows them to
purchased by current Borders residents, suggesting maintain their current lifestyle whether they are living
that a broad range of buyers prefer to stay within or working in Scotland or England. Just under 1% of
this rural region rather than relocate. Indeed, 48% of Borders homes were bought by buyers from the rest
Borders buyers bought a home within their existing post of the world, suggesting that the vast majority of
out code (e.g. the TD postcode), while 30% of buyers interest in this region is domestic.
bought properties within the same postcode that they
already lived in, for example, TD2. This makes Borders
buyers far more likely to remain in the same district
when buying a new home than buyers in Edinburgh.
46% of properties

Just under 12% (11.66%) of properties were bought bought in the Borders between
by buyers from the rest of the UK, which has dual January 2019-July 2024 were
reasoning in a region such as the Borders. There purchased by current
is a high likelihood of homeowners purchasing Borders residents.
holiday homes in the area, renowned for its relaxing

Borders buyers
were far more likely
to remain in the
same district when
buying a new home Lauder
than buyers in
Edinburgh.

Hawick

BUYER GEOGRAPHIC REPORT | 9
8 | BUYER GEOGRAPHIC REPORT Jedburgh