Page 5 - Where do ESPC buyers come from report August 2024 1

11.5%
Edinburgh EH3 were from other
of those buying in

parts of the UK.
10%
of properties
Edinburgh, as the most densely populated region Just 6% of Edinburgh buyers are from the rest of purchased since 2019
covered in this research, unsurprisingly boasts the the UK (England, Wales and Northern Ireland), were bought by buyers
from outside
highest retention rate of homeowners, with 60% of suggesting a mix of relocators to this world-famous
of the UK.
Edinburgh homes purchased by buyers already living city, alongside interest from investors too. If we take
in Edinburgh and keen to stay within the city. a look at specific postcodes in more depth, it appears
that properties in the Old Town, city centre and New
EH3
Of all Edinburgh postcodes, EH13, spanning the Town are of especial interest to buyers from the rest
sought-after suburb of Colinton, was home to the of the UK, suggesting a high volume of investors in
highest volume of existing Edinburgh residents, with these postcode areas: 16% of those buying in EH1 were
67.5% of properties purchased in this area bought by from other parts of the UK, with 13% in EH2 and 11.5% EH2
current Edinburgh locals. in EH3. As these properties are so obviously central EH1
and close to Edinburgh’s famous landmarks, it makes
64% of buyers already resided in a home with an EH sense that investors would choose a property in these
postcode at the time of purchasing, while 20% of highly desirable and popular locations.
buyers bought a property within the same post district
(e.g., if they lived in EH1, they then also bought their next This trend is also apparent with global buyers; EH2,
property in EH1). This means that while the vast majority which covers the very heart of Edinburgh’s city centre,
of Edinburgh buyers are already from Edinburgh, only holds the most appeal for buyers from around the world,
one-fifth of property purchases were made within the with 10% of properties purchased in this postcode
same district that buyers already resided in, suggesting since 2019 bought by buyers from other countries
a high volume of buyers moving across the city outside of the UK. This was closely followed by homes
depending on their requirements and affordability. in EH1, where 7% of buyers came from international
locations, and EH3, where global buyers snapped up
4% of the properties sold during this period.

EH13
This data also covers the period ahead of short-term
lets legislation coming into effect, which would confirm
that holiday lets would be particularly appealing for
investors to pursue.

16%
of those buying in
EH1 were from other
67.5% parts of the UK.
of properties
60% of Edinburgh
purchased in EH13
homes are purchased by buyers
are bought by
already living in Edinburgh and current Edinburgh
keen to stay within the city. locals.

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